The series has covered four seasons so far, with executive producer James Gay-Rees applying the spe cial touches that ensured international recognition for the 2010 documentary-film, Senna, about the life and death of Brazilian F1 hero Ayrton Senna. Since streaming giant Netflix first brought Formula 1: Drive to Survive to millions of screens around the world in 2019, though, the sport has witnessed a surge in popularity. However, as any sports rights-holder will testify, history alone is not enough to appeal to younger fans and entice new viewers. The Formula 1 World Championship may be decades old and steeped in sporting heritage.
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